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MCP

Introducing MICROS Commerce Platform

Park Central
  • Innovative design concepts with image-heavy design
  • Experiential website that highlights the property’s ideal location
  • Users have the ability to find attractions near the hotel with just a click, bringing the neighborhood to life.

Park Central NY is one of the largest hotels in Manhattan. Just steps from Central Park, the hotel’s location is the biggest selling point of the property. The client’s goals were to create “the best site ever.” They were looking for something cutting edge, pioneering, and the concept we derived was to create something similar to Google Street View. 

Park Central
Bourbon Steak
  • Total Reservation clicks on Open Table increased 76% year over year
  • One-third of all traffic to BOURBON Steak’s site was driven from paid traffic, and nearly 40% of OpenTable bookings came through paid traffic.
  • The website had nearly 42,000 unique views from May to September 2011, an 85% growth over the previous year.

MICROS eCommerce designed and implemented marketing for Michael Mina’s BOURBON Steak, a DC’s premier steakhouse in the Four Seasons Washington DC. Using an image-heavy design and simple, intuitive layout, MICROS eCommerce was able to dramatically increase both visitors and click-throughs, growing traffic by more than 85% from 2010 to 2011.

Bourbon Steak
Dorchester
  • Applied a “retail” model to hotel booking concepts, displaying price next to rich product marketing.
  • Development of a dual booking path, showing users a traditional “book now” or “seek and search” method.
  • Design and implementation of an intuitive user experience model.

MICROS eCommerce was contracted to design and implement a custom booking solution. Already users of the MICROS OPERA product, they were keen to “own” the booking process and stop paying transactional fees as well as develop a booking interface that reflected their specific requirements, as opposed to making their requirements conform to those of an off-the-shelf product. The stakeholders were particularly concerned about the ability to sell the rooms based on the amazing photography of their very impressive room products. To that end, MICROS eCommerce designed booking solution that met their unique user experience needs.

Dorchester

We are an internationally respected digital marketing and e-commerce technology provider for the hospitality and retail industries. We deliver extraordinary services and innovative solutions for our clients, by providing an open and creative environment where smart, passionate employees thrive.

Thursday -- 12/19/13
blog

2013: A Year in Search

The following post is from Jonathan Brinksman, Senior Web Marketing Analyst. 2013 has been an interesting year in the world of search. Google updated their algorithm 15 times, rolled out Enhanced Campaigns, and eliminated analytics from obtaining any user keyword search data. Looking at everything from its highest level, the real story of 2013 is [...]

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Tuesday -- 11/26/13
blog

Infographic: Heightening Engagement This Holiday Season

This holiday season, retailers should be more focused on deepening relationships with consumers rather than providing the best discount. With so many retailers online and the many options for consumers, it is extremely difficult to offer the lowest price without practically giving it away. As the holiday season is quickly approaching, our retail experts offer [...]

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“I love the MICROS eCommerce service. Their creativity and team work are best in class and they are smart and fun partners. I would recommend hiring them in a heartbeat.” Thomas Healy, Vice President of Asset Management, Strategic Hotels and Resorts
MICROS eCommerce Faces
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    Nathalie's Fun Facts
    • Hometown

      Berwyn, PA
    • Favorite place in DC

      Going on a run through Rock Creek Park. I love that sights and sounds of cars and the rest of the city can completely disappear.
    • Fun Fact nobody would guess about you

      I have about 14 different hot sauces in my kitchen. The spicier the better.
    • Favorite place you’ve ever traveled

      I vacationed in Napa this summer and can’t wait to go back. Wine Country certainly agrees with me!
  • X
    Michael's fun facts
    • Craziest thing you've ever done

      My friends may agree the statute of limitations is not up regarding this instance, sorry.
    • Favorite place you’ve ever traveled

      OBX, I love the Outer Banks and their Off-Shore Fishing. It’s where if the world ended, it would take 3 days for you figure it out.
    • Fun Fact nobody would guess about you

      I considered becoming a Professional Golfer
    • Secret talent

      Manufacturing Custom Fishing Lures
  • X
    Vonnie's Fun Facts
    • Favorite Food

      My Mother's cooking
    • Fun fact nobody would guess about you

      I am the Queen of gag gifts
    • What do you love about your job

      The endless opportunity to be innovative and creative while producing a quality product for our clients.
    • Favorite Place in DC

      Lauriol Plaza
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    Cory's Fun Facts
    • Hometown

      Batavia, IL; GO BULLDOGS!
    • Craziest thing you've ever done

      Took shots of fresh cobra blood with the Vietnamese Scooter Mafia
    • What do you love about your job

      With the web constantly changing and evolving, I learn or discover something new every day
    • Fun Fact nobody would guess about you

      I coached gymnastics for ten years, and yes I can still do a backflip.
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    Barry's Fun Facts
    • Hometown

      North Wales, PA
    • Favorite Food

      Sushi
    • Favorite Book

      Zen and the Art of Motorcycle Maintenance
    • Favorite part of MICROS eCommerce

      The people
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    Ben's Fun Facts
    • Craziest thing you’ve ever done

      Dove off of a 65-foot cliff into a choppy ocean in Barbados. Keep in mind we had to clear a two and a half foot rock that was sticking out.
    • Favorite place in DC

      Eastern Market or the monuments at night
    • Farthest place you’ve ever traveled

      Beijing, China for my senior internship in college.
    • Fun fact nobody would guess about you

      I am obsessed with understanding how traffic and transportation work.
  • X
    Joseph's Fun Facts
    • Craziest thing you’ve ever done

      Rappelling waterfalls & caving
    • Secret Talent

      Negotiator: I was called in to negotiate peace between rival gangs, while in Chicago, and was successful.
    • What do you love about your job

      I can be myself, all day long!
    • Fun fact nobody would guess about me

      I’m actively involved in promoting Seasteading, creating permanent dwellings on the sea.
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    Meghan's Fun Facts
    • Favorite Food

      Kraft Mac & Cheese with broccoli and peppers
    • Favorite place in DC

      The Jefferson Memorial - even though it’s a little out of the way, I love going to read the quotes on the wall. Some of the quotes can still be applied to modern day, which amazes me.
    • Farthest place you've ever traveled

      I studied abroad in Sydney, Australia for 5 months
    • Fun Fact nobody would guess about you

      I have 56 first cousins ranging in age from 6 to 51 and I can name all of them – but I need a pencil & sheet of paper
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    Alan's Fun Facts
    • Favorite Food

      Cioppino. Just had it for the first time in San Francisco this year and have been thinking of it since.
    • Craziest thing you’ve ever done

      An all-night drive from DC to deep Canada in a car we “borrowed” from a friend.
    • Favorite part of MICROS eCommerce

      Creative problem solving. At the heart of our job is that our clients are asking us how we can help their unique needs. Creating and thoughtful solutions that help their specific situation has never stopped being enjoyable for me.
    • Secret Talent

      Mixing the perfect combination of soy sauce and wasabi.
Trends
The fact is
  • Our newest vertical includes retail and restaurant solutions.
  • Our web designs work for single and branded hotels alike.
  • Our client services team works to ensure daily success.
  • We have offices in Singapore and London.
  • Our full-service marketing delivers strong ROI.
  • We bring innovative solutions to your business daily.