MICROS eCommerce designed and implemented marketing for Michael Mina’s BOURBON Steak, a DC’s premier steakhouse in the Four Seasons Washington DC. Using an image-heavy design and simple, intuitive layout, MICROS eCommerce was able to dramatically increase both visitors and click-throughs, growing traffic by more than 85% from 2010 to 2011.

MICROS eCommerce was contracted to design and implement a custom booking solution. Already users of the MICROS OPERA product, they were keen to “own” the booking process and stop paying transactional fees as well as develop a booking interface that reflected their specific requirements, as opposed to making their requirements conform to those of an off-the-shelf product. The stakeholders were particularly concerned about the ability to sell the rooms based on the amazing photography of their very impressive room products. To that end, MICROS eCommerce designed booking solution that met their unique user experience needs.

Park Central NY is one of the largest hotels in Manhattan. Just steps from Central Park, the hotel’s location is the biggest selling point of the property. The client’s goals were to create “the best site ever.” They were looking for something cutting edge, pioneering, and the concept we derived was to create something similar to Google Street View.