services

Overview

It’s More Than Just What We Do. It’s How We Do It.

Plug into a proven source of interactive success through MICROS eCommerce , your dedicated partner on the Web. Rely on us to provide a full spectrum of hotel and hospitality Internet marketing solutions, precisely engineered to meet your needs. At MICROS eCommerce, formerly TIG Global, we treat each and every phase of your interactive marketing program as a meticulous science - leveraging the latest technology, resource tools, and consumer trends  to maximize your return on investment.

Because the success of our clients  is so pivotal to our own continued growth and vitality, we strive to deliver the highest level of service  at every touch point.
Achieve a new level of interactive success with MICROS eCommerce. Contact us for leading-edge targeted Internet marketing.

Marketing

Having a beautiful website is just the beginning.

MICROS eCommerce, formerly known as TIG Global, works with our customers to design a marketing plan that meets their specific needs. We are our own harshest critic, continually fine-tuning each targeted Internet marketing plan to maximize ROI, as a proactive response to detailed monthly reporting. Our results in marketing hotels, destinations and clients beyond the travel industry speak for themselves. Rely on us to add rich new dimensions to your Internet marketing campaign, and achieve extraordinary year-over-year growth. We utilize industry best practices to implement cutting-edge internet marketing solutions, including:

Search Engine Optimization

Utilization of “white hat” techniques to help prominently position websites at the top of search engines for direct visibility. We are continually monitoring your website performance and fine-tuning our strategy to identify opportunities to maximize your online presence.

Paid Search Marketing

A targeted method of capturing highly-qualified traffic and delivering it directly to optimized landing pages for conversion. Our dedicated team of analysts will work with you to develop a customized marketing plan to define your target audience and reach your ROI goals.

Digital Media

We deliver pre-qualified leads using our established network of trusted industry-specific media partners. Through display marketing, retargeting campaigns, and qualified link shares, we leverage effective online advertising solutions to drive new and repeat business to your website.

Email Marketing

Establish relationships and strengthen consumer loyalty amongst a list of opt-in customers. These “e-blasts” or e-newsletters help keep clients regularly engaged with your business.

Social Media

Ranging from custom pages and builds, to strategy consultation, our services encourage customer interaction and generate trust. Whether you’re looking for a new Facebook page or consulting for your existing follower network, we are happy to assist.

Content Strategy & Development

From deep dive discovery to strategic direction, planning and implementation our team will create a custom content strategy to help strengthen your brand, message and voice in the digital space. Our marketing and leads focused approach to content development will showcase your products and services to their fullest potential, bringing you new business and strengthening your relationships with existing customers.

Copywriting

Improve search engine ranking and connect with your target audience through clear, concise and engaging web content that captures interest and drives business. Our copywriters have skill, experience and a track record of success in analyzing marketing trends and performing in-depth research to compose fresh, memorable and impactful copy for all digital channels.
Websites & Consumer Applications

Soup to nuts, we do it all: websites, booking engines, web ordering solutions & consumer facing applications.

Your property's website is its single most important online selling tool. It's the hub around which all other marketing efforts revolve, serving as an extension of your overall brand identity. At MICROS, our eCommerce experts have earned more than 50 digital and design excellence awards since 2005. We understand the unique needs of the hospitality industry and can provide your organization with everything from responsive marketing websites and booking engines to online ordering solutions and consumer facing applications. MICROS eCommerce solutions create an interactive and memorable user experience for your guests while meeting your branding and marketing goals. Our expert understanding of how travelers search, shop and book online results in increased leads and conversions for your property. MICROS offers a full suite of digital marketing and eCommerce solutions for hospitality businesses both small and large. Whether you manage a branded hotel or restaurant with a vanity website, an independent hotel or restaurant, or a collection of properties, our experts will create a custom scalable digital strategy that will drive revenue and support your organization's key business objectives.

Single Hotel Solutions

Featuring both standard template and custom responsive design options to reflect your property’s unique selling points, we offer engaging and user-friendly designs, stand alone and integrated booking engines, and a full array of customer experience applications – all tailored to meet your business goals.

Brand Solutions

Balancing experience with specific requirements to meet your performance goals, our team provides strategic implementation of both brand and standalone website and consumer application solutions.

Destination Solutions

Offering a custom approach that converts unique destination attributes into compelling consumer experiences, our destination solutions can also leverage existing partnerships to maximize ROI for all involved.

Restaurant Web Solutions

Providing comprehensive restaurant marketing strategies that drive online orders and reservations, MICROS offers standalone solutions, integrated mini sites and online ordering applications. Our restaurant solutions blend seamlessly with your overall digital and web marketing goals.

Retail Web Solutions

Helping clients maximize the ecommerce channel, our integrated online retail marketing services leverage existing MICROS partnerships to bring our unique online marketing background to our newest vertical.